App Fatigue Taking a Toll on Smartphone Users
The Purchase Cycle
The purchasing cycle determines the time that passes between the purchases of two same products. The purchase cycle for a legal solution is unusual because it is not regular, nobody needs to incorporate a business every month or divorce every year. Legal issues are unpredictable and infrequent to the stage that it is hard to figure out the purchase cycle.
What this means is that law-related apps are complicated to generate the type of regular use that makes apps for a company like Rewards or Starbucks successful. Smartphone users might download a law-related app and use it once, after which they delete it with chances that they will forget about the app altogether.
You might at this point be convinced that apps are not for law firms. That is not entirely true; there are some instances that law firms can maximize the use of an app and get the ultimate return.
Using the App for Management
Most small companies develop an app and release it to the App Store hoping random potential clients will download it thereby take them to their doorstep. But due to less demand for this type of service, most time the apps get ignored or any client that downloaded it might delete it after the required service has been rendered.
But instead of using this app for marketing, you can use it as a management tool. The app can be useful for transferring documents, sending clients updates on their cases, communicating with clients and more. The experience of the app can have an impact on your future client base; great apps can lead to getting referrals.
Developing app that is not directly related to the provided legal services
You can develop an app that provides something that your potential clients might find interesting and could lead to them using it regularly. An example of this is the Last Call app developed by Avvo, the app in real time helps calculate blood-alcohol level. And if a user is too drunk to drive, it suggests the best possible mode of getting home, and it also provides them with the names of available lawyers in the area that specialize in DUI.