The smartphone is the most rapidly adopted technology in the
world. In the past few years, its usage has
grown exponentially, and about 84% of the total population has a mobile phone.
As digital is increasingly becoming crucial in business, law
firms are now upping their games and distinguishing their firms with the use of
app technology. However,
the question that remains is if lawyers need to develop personal apps to excel
these days. Before you splash money on developing apps, it’s essential you
understand that not every business benefits from developing apps. And there are
some general things you need to know about creating
an app for businesses.
App Fatigue Taking a Toll on
According to research
from ComScore on the use of the mobile app, it has been discovered that app download has gone down over a couple of years. About 51% of smartphone
users have not downloaded the apps in a
given month, and of the 49% that downloaded apps, nearly half of them downloaded not more than two apps. Some believed that the era of smartphone app has
already reached its peak. The same research also points
out the correlation between how vital
users consider an app and whether or not they will like to move it to their
home screen. Frequently used apps get placed on the home screen while
occasionally used apps eventually get deleted over a period. Simply put, the more regularly a smartphone user engages an
app, the more likely it is that the app will survive and appear on the home
screen and vice vasa.
The Purchase Cycle
purchasing cycle determines the time that passes between the purchases of two
same products. The purchase cycle for a legal
solution is unusual because it is not
regular, nobody needs to incorporate a business every month or divorce every
year. Legal issues are unpredictable and infrequent to the stage that it is
hard to figure out the purchase cycle. What
this means is that law-related apps are complicated
to generate the type of regular use that makes apps for a company like Rewards or Starbucks successful.
Smartphone users might download a law-related app and use it once, after which
they delete it with chances that they will forget about the app altogether.
When should you get an App for your
You might at this point be convinced that
apps are not for law firms. That is not
entirely true; there are some instances that law firms can maximize the use of
an app and get the ultimate return.
the App for Management
Most small companies develop an app and release it to the App
Store hoping random potential clients
will download it thereby take them to their doorstep. But due to less demand
for this type of service, most time the apps get ignored or any client that
downloaded it might delete it after the required service has been rendered. But instead of using this app for marketing, you can use it as a
management tool. The app can be useful for transferring documents, sending
clients updates on their cases, communicating with clients and more. The
experience of the app can have an impact on your future client base; great apps
can lead to getting referrals.
Developing app that is not directly related to the provided legal
You can develop an app that provides something that your
potential clients might find interesting and could lead to them using it
regularly. An example of this is the Last Call
app developed by Avvo, the app in real time helps calculate blood-alcohol level.
And if a user is too drunk to drive, it suggests the best possible mode of
getting home, and it also provides them with the names of available lawyers in
the area that specialize in DUI.
What are you waiting for? List your practice and start connecting with clients today.